Prometheus Viral Campaign Keeps Going

Ridley Scott’s Prometheus, one of the most anticipated movies of the year, is already in theaters, but the viral marketing campaign is still going strong. Now that’s dedication. It’s like saying “hey, you’ve watched the movie, so go to this website that will make you watch the movie again!” Films that are intriguing are usually worth the ticket price; this one has a little bit of an extra kick with the viral videos.

There’s a clue at the end of the credits of Prometheus that lead to this website: www.whatis101112.com
The site includes details on “Thus Spoke Zarathustra,” a book by German philosopher Friedrich Nietzsche and a new video that is kind of like the TED talk video.

Book description from the website:

Thus Spoke Zarathustra: A Book for All and None is a philosophical novel by German philosopher Friedrich Nietzsche, composed in four parts between 1883 and 1885. Much of the work deals with ideas such as the “eternal recurrence of the same”, the parable on the “death of God”, and the “prophecy” of the Übermensch, which were first introduced in The Gay Science.

What does this all mean? I have no idea, but I’m going to go watch Prometheus, come back to the website, and then probably go out and watch Prometheus again. People will probably get over this once The Dark Knight Rises comes out, but until then this will be a juicy question mark.

The next phase in the viral campaign is supposed to take place on October 11. This could be the release date of the DVD/Blu-Ray, it could be the first day of NY Comic-Con, or it could be something more intriguing (probably not though).